A multilingual Shopify store ready to grow across Europe.
- Client
- SEALS
- Industry
- Footwear and rainwear
- Channels
- Own online store
- Platform
- Shopify
01 — Context
SEALS is an international footwear and rainwear brand based in Prague. It needed a professional eCommerce environment able to support an international, multilingual catalogue.
03 — Operational complexity
Seven products may look like a simple catalogue. With around 90 variants, product information in 9 languages and website content in 7, every structural decision affects navigation, SEO and any future integration.
02 — The challenge
- ×Managing a catalogue in several languages
- ×Structuring products and variants
- ×Organising collections and navigation with a clear buying journey
- ×Migrating existing content without losing structure
- ×Preparing the store for international growth and future integrations
04 — White Lion Spain's approach
Understand the existing product structure.
Map products and variants in Shopify and define collections and navigation.
Prepare multilingual content, build the store and optimise the buying journey.
Set up the technical SEO foundation and prepare the architecture for future operational integrations.
05 — Solution
- →Shopify store setup
- →Product and variant organisation
- →Collection and navigation structure
- →Responsive design
- →Multilingual content implementation
- →Buying journey optimisation
- →Technical SEO setup
- →Catalogue migration
06 — Technology
Possible next phases: Shopify ↔ Odoo integration, Odoo configuration and accounting automation. They are not part of the delivered project.
07 — Impact
- ✓A modern eCommerce environment built on Shopify
- ✓A structured foundation for international online sales
- ✓An architecture ready for new products and variants
- ✓Prepared for future integrations and automations
08 — What we learned
Migrating to Shopify is much more than moving products. Taxonomy, variants, translations and navigation should be decided with the ERP that will be connected later in mind.