From fragmented operations to a connected flow in Odoo.
- Client
- ADDITEQ
- Industry
- International eCommerce
- Channels
- Own online store · Amazon · eBay · Allegro
- Platform
- Odoo ERP
01 — Context
ADDITEQ runs an international, multilingual eCommerce business selling through its own online store and several European marketplaces. Its operations combine marketplace sales, ERP processes, product information in several languages, invoicing and accounting.
03 — Operational complexity
Every marketplace has its own rules, content requirements and way of handling orders. The more the international presence grew, the more administrative work each sale created. The business needed operations that could sustain growth without relying on manual work.
02 — The challenge
- ×Information spread across several systems
- ×Manual, repetitive processes in orders and invoicing
- ×Catalogue and product content in several languages and markets
- ×Difficulty keeping systems consistent
04 — White Lion Spain's approach
Understand the existing processes and identify repetitive, inefficient flows.
Configure Odoo around the real needs of the business.
Connect marketplace operations with back-office management and improve the order and product flow.
Continuously optimise the configuration as needs evolve.
05 — Solution
- →Automatic invoice creation for marketplace orders
- →Automatic completion of invoicing details
- →Workflow configuration in Odoo
- →Amazon management across European marketplaces, eBay and Allegro
- →Catalogue management and product content optimisation by market and language
- →A+ Content and Amazon Brand Store
- →Integration of external systems and tools
06 — Technology
07 — Impact
- ✓Less reliance on repetitive manual processes
- ✓Greater consistency of information across systems
- ✓More structured ERP workflows
- ✓More control over international operations
- ✓Better ability to manage several sales channels
- ✓A stronger operational foundation for further growth
08 — What we learned
In a multi-marketplace business, every new channel multiplies the administrative work if orders, invoicing and products aren't connected. Automating invoicing from the ERP was one of the changes with the biggest day-to-day impact.