Growth moment · Growing your catalogue (SKUs)
A bigger catalogue without losing control.
Going from a hundred to several thousand SKUs changes the rules. What used to be managed from memory now needs structure.
01 — What usually goes wrong
The most common symptoms.
- ×Incomplete or inconsistent product data
- ×Variants managed by hand
- ×Purchasing without forecasting per SKU
- ×Stock tied up in slow-moving products
02 — How we solve it
01Product modelWell-defined attributes, variants and families.
02Centralised contentOne product record that feeds every channel.
03ReplenishmentPurchasing rules based on turnover.
04Range analysisVisibility of which SKUs contribute margin.
Related case study
A multilingual Shopify store ready to grow across EuropeRead the case studyOther growth moments