Type of business · DTC brands
Your brand is growing. Your operations should grow with it.
Direct-to-consumer brands usually start with Shopify and a few separate tools. It works until marketplaces, B2B or a second country arrive.
01 — What usually goes wrong
The most common symptoms.
- ×Shopify holds business logic that doesn't belong there
- ×Stock split between the store, marketplaces and an external warehouse
- ×Slow month-end closes because of manual reconciliations
- ×Hard to open wholesale without duplicating processes
02 — How we solve it
01CentraliseThe ERP becomes the core; Shopify goes back to being a sales channel.
02ConnectMarketplaces, logistics and payments work from the same stock.
03Open B2BWholesale prices, terms and orders in the same system.
04MeasureReal margin by channel, product and country.
Related case study
A multilingual Shopify store ready to grow across EuropeRead the case studyOther types of business